Guile

Guile
clever but sometimes dishonest behaviour that you use to deceive someone: tricky, smart, deceit

• The president will need to use all her political guile to stay in power. - rusé, fourbe
• He is a simple man, totally lacking in guile.

Mesmerizing
very attractive, in a mysterious way, making you want to keep looking: 

• He had the most mesmerizing blue eyes. - ensorcellant